This by way of CNET: Obama’s nominee to head up the Justice Department’s antitrust division — Christine Varney — could create growing pains for Google. And as far as she’s concerned, worrying about Microsoft monopolies is passÃ©. In an interview with Bloomberg last year, she said, “For me, Microsoft is so last century. They are not the problem.” She added, Google “has acquired a monopoly in Internet online advertising.”
This year, 154 million consumers shopped over the long holiday weekend, an increase of 3 million from last year
Emotion can be very powerful when trying to reach an audience, and it can be boosted by linking it with the way memory affects human behaviour. How can all of this apply to the demanding mobile audience?
With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brands now.
Digital (and in our case search and content) data holds the keys to marketing success.