Google’s jumping into yet another corner of the digital advertising arena.
Google announced yesterday the launch of AdSense for Games, which integrates video and text advertisements into Web-based games. Advertisers will be charged based on cost-per-impression or cost-per-click, and ad revenue revenue will be split between Google and game developers or publishers.
Google disclosed it’s working with a handful of advertisers on a trial basis: Esurance, Sprint, and Sony Pictures.
It’s also working with these game developers and publishers: Konami, Playfish, Zynga, Demand Media, games network Mochi Media, and others.
To date, digital game advertising represents only a tiny slice of the digital advertising pie. Yet, according to ClickZ Expert columnists Matt Story and Kevin Carney, this emerging sector holds lots of promise.
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