Google’s research suggests the 2011 holidays could be the most mobile ever.
According to its blog yesterday, 65 percent of smart phone or tablet users during the last two holiday seasons used their high-end device to find a store for last-minute shopping. Google arrived at the statistic after its mobile ad network AdMob conducted a survey on more than 700 consumers. The survey also found that 33 percent of smart phone and tablet users plan to begin holiday gifts buying prior to Thanksgiving.
Based on data from the last few years, Google projects that 15 percent of total Black Friday searches will be on mobile devices. Also, the Mountain View, CA-based company predicts 44 percent of total searches for last-minute gifts and store locator keywords will be mobile.
Google produced this chart showing the growth since 2009 in US mobile queries for retail brand keywords:
Can Snapchat make tech-enabled glasses cool? It’s going to try. Last week, it was revealed that the company behind the ascendant social app ... read more
Video consumption keeps increasing and Facebook is serious about a video-first world, encouraging us all to explore its full potential. Ian Crocombe, ... read more
Update: Google’s Rudy Galfi, Google’s lead product manager for AMP, has revealed to Greg Sterling from Search Engine Land that the global rollout of ... read more