Google Projects Merry Mobile Holidays
In recent seasons, 65 percent of smart phone owners used devices for last-minute shopping.
Google’s research suggests the 2011 holidays could be the most mobile ever.
According to its blog yesterday, 65 percent of smart phone or tablet users during the last two holiday seasons used their high-end device to find a store for last-minute shopping. Google arrived at the statistic after its mobile ad network AdMob conducted a survey on more than 700 consumers. The survey also found that 33 percent of smart phone and tablet users plan to begin holiday gifts buying prior to Thanksgiving.
Based on data from the last few years, Google projects that 15 percent of total Black Friday searches will be on mobile devices. Also, the Mountain View, CA-based company predicts 44 percent of total searches for last-minute gifts and store locator keywords will be mobile.
Google produced this chart showing the growth since 2009 in US mobile queries for retail brand keywords: