If Facebook has lost interest in taking down Groupon, Google is clearly now taking aim at the daily deals leader. The search giant is advertising its Offers initiative on its home page.
Here’s the copy New Yorkers are seeing under the search box at Google.com: “$25 American Museum of Natural History tickets for $5. See today’s Google Offer“.
Whether or not the geo-targeted ad is being seen in other markets where Google Offers is live, San Francisco/Oakland and Portland, remains to be seen. Meanwhile, the Mountain View, CA-based company’s Google Offers page is now also revealing that it plans to go into 32 new markets.
Twitter's own statistics say that videos are six times more likely to be retweeted than photos, and three times more likely than GIFs. But what is it that makes video on Twitter so effective?
Snapchat started as a simple messaging app that made the idea of ephemeral messages into a trend among social platforms.
Last Thursday, Snap, the parent company of Snapchat, went public. And in spite of questions about Snap's growth, finances and competition, investors were eager to buy shares in the company, bidding its shares up by 44% over the original offering price.
The difference between B2C social media marketers and those on the B2B side of the fence is like the difference between hard rock and classical music.