Mainly, Google wants the commission to consider the role of online advertising in “providing free, accessible, user-friendly, and high-quality content to consumers,” according to Google’s Public Policy Blog. “The growth in online advertising has also spurred innovation, competition, and investment in the online advertising space – all of which produce consumer benefits in the form of more online resources and more relevant information,” wrote Google Policy Counsel Pablo Chavez.
The firm also stresses the “vibrant small business community” that is enabled through online advertising. Not only can individual publishers earn part-time and full-time funds through online ads, Chavez writes, “Our advertising network helps small businesses connect in an affordable and effective manner with otherwise unreachable consumers, including consumers in small, remote, or niche markets.”
Of course, Google’s DoubleClick purchase and subsequent outcries from privacy advocates has spotlighted issues surrounding data privacy in the online ad space. At the end of the post, however, Chavez claims the proposed DoubleClick acquisition “provides an opportunity for us to bolster privacy even further,” which prompted a couple blog comments wondering exactly how.
One suspects the FTC will be wondering the same thing.
A lot of cool stuff is happening with email today. As an email marketer doing your job day in and day out, ... read more
Despite the fact that it faces growing competition from Facebook, Instagram and Snapchat, Google-owned YouTube is still one of the most popular ... read more