Google Reports Mobile Ad Growth
Firm said revenues rose 21 percent in Q2.
Firm said revenues rose 21 percent in Q2.
Google is going strong. The company reported 21 percent growth in the second quarter 2012, compared to Q2 2011. The firm generated $10.5 billion in ad revenues in Q2, accounting for 96 percent of its total revenues.
Google pointed to mobile ad growth, and spotlighted a new shopping feature on Google.com that surfaces products and prices, and allows users to refine their search by brand.
“I think digital advertising is really in de-frag mode,” suggested Nikesh Arora, SVP and chief business officer.
Google reported its sites raked in $7.5 billion, a 21 percent boost over the same period last year. As for the Google network, just under $3 billion came in, a 20 percent increase over Q2 2011.
The company’s paid clicks business was “very strong” according to CFO Patrick Pichette. Paid clicks on Google sites and partner sites rose a whopping 42 percent. However, CPC prices fell 16 percent.
The firm touted the growth of its mobile ads. The number of Google mobile advertisers have doubled in less than a year, said Arora, noting that “over a million advertisers” have run mobile campaigns with Google. “Mobile is, right now, where search was in 1999,” said Arora. “We are seeing mobile CPCs are healthy.”
Arora said firms like Danone in France and H&M in Sweden are currently running campaigns with Google. H&M, for instance, is using Google+ extensions on its search ads. More users are accessing Google+ from mobile than desktop, said Susan Wojcicki, SVP advertising for Google.
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceVerizon has agreed to acquire Yahoo's operating business in a $4.8 billion cash deal, sealing the fate of one of the internet's pioneering giants. Rea...
View articleIvan Perez-Armendariz, chief digital officer for CP+B, sees mobile-only experiences taking off, a trend that he sees in Domino's, a client whose emoji...
View articlePublicis Groupe agencies DigitalLBi and Razorfish have committed to spending more across Google's video, mobile and display properties. Read More...
View articleAn interview with the Bing Ads evangelist for small businesses. Read More...
View articleAgencies in the digital world have been busy promoting their execs to new roles or across markets in January, at least in Asia. Read More...
View articleBrands that woke up to the gTLD party late can now partner with a company that owns a gTLD, acquire one, or wait for the next round of applications, w...
View articleCompany looks to build on Zagat buy with travel guides. Read More...
View articleGoogle purchased Facebook-centric social campaign management firm Wildfire. Read More...
View article