Privacy groups were up-in-arms when Google announced recently it would start testing behavioral ads in its AdSense network. Now the company has responded to inquiries about the new ad targeting — but not to the privacy concerns.
Yesterday Google’s AdSense blog listed answers to “the most common questions” about what it refers to as “interest-based advertising.” Among the questions is one about whether AdSense will no longer serve contextual and placement-targeted ads. Not to worry, says Google. “Interest-based ads will compete in the same ad auction as contextually- and placement-targeted ads, and we’ll continue to show only the ad(s) that will generate highest earnings for [publishers],” notes the post.
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