Google has begun including +1 buttons in search ads and across its content network, the search giant informed its AdWords customers this week. The tool allows viewers to recommend ads to others they’re connected with through various Google products, likely including its newly launched Google+ social network.
According to Google, the addition of +1 recommendations will help boost the effectiveness of its customers’ AdWords campaigns by helping deliver more qualified traffic. “Think of the +1 button as a way for fans of your business to recommend what you offer, for all their friends and contacts to see,” Google’s email to advertisers read.
The buttons will automatically begin appearing across ads over the next few weeks, as they will in organic search results pages.
27-year-old Swede Felix Kjellberg, who goes by the name PewDiePie on YouTube, has found himself at the center of a firestorm.
On Thursday, Twitter reported its earnings for Q4 2016, and the results have raised questions about the company's long-term future.
In part one a few weeks ago, we discussed what brand TLDs (top level domains) are, which brands are applying for them and why they might be important. Today, we’ll take an in-depth look at the potential benefits for brands, and explore the challenges brand TLDs could help solve.
The explosive growth of video in 2016 makes 2017 an important year for video content and as more publishers are tempted to use it, it’s useful to consider the best strategies to maximise its effectiveness.