Google has created an area to its AdWords Help Center where advertisers can go to learn more about their industry before placing ads. The “For Your Industry” page leads to research on industry-specific user behavior and campaign tips for that industry.
It’s filled with such gems as “Nearly three out of four (74%) consumers use a search engine when researching and/or purchasing travel products or services online.” And “45 percent of Google users own a game console.”
A lot of cool stuff is happening with email today. As an email marketer doing your job day in and day out, ... read more
Despite the fact that it faces growing competition from Facebook, Instagram and Snapchat, Google-owned YouTube is still one of the most popular ... read more