Google sharing the knowledge

Google has created an area to its AdWords Help Center where advertisers can go to learn more about their industry before placing ads. The “For Your Industry” page leads to research on industry-specific user behavior and campaign tips for that industry.

It’s filled with such gems as “Nearly three out of four (74%) consumers use a search engine when researching and/or purchasing travel products or services online.” And “45 percent of Google users own a game console.”

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