Google Signs with Yahoo Consortium Paper

Talk about a test run. Google’s print newspaper classifieds network experiment may have managed to garner another publisher, The Journal Register Company; however, the firm is only offering up its flagship paper New Haven Register for a 90-day trial according to an Editor and Publisher story out today. Essentially, advertisers can bid through Google’s platform for text ads to run in the Register’s print classifieds section.

Coincidentally, The Journal Register Company is part of the big consortium of paper publishers signed on to run Yahoo’s HotJobs ads on its sites. As part of the integration, publishers’ job ads also will be featured in the HotJobs database. The new network’s job classifieds sections will be co-branded by the individual papers and Yahoo HotJobs. There’s a lot more potential here as well as you’ll see from ClickZ’s previous coverage.

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