Search volume can predict smartphone sales with over 90 percent accuracy, according to a new study from Google.
Google’s “Smartphone Launch Predictor” study found that 52 percent of purchase-related searches occur before a smartphone is launched. According to Google, the key to a successful smartphone launch is getting ahead of the release and marketing early.
“One of the biggest factors is getting early buzz. Getting early buzz is key [for a successful smartphone launch],” Google Industry Director for Tech Kyle Keogh told ClickZ.
The study found that the earlier a firm markets a smartphone the more likely they are to succeed in sales. According to Google, an extra 1,000 news stories put in place weeks before a launch can lead to a 9 percent spike in smartphone sales.
Google’s research discovered that users tend to do general product searches in the week during launch. After launch, it was discovered that consumers dig deep and search for key specifications on a device.
Video is also becoming a key research tool for consumers shopping for a smartphone. According to the study, video views for smartphones increased 60 percent this year. Google says that if a smartphone gets over 1 million video views during launch week it will likely sell over 1.3 million units.
“[Consumers] want to see a video that un-boxes a smartphone. Trial has really switched from in-stores to online,” continued Keogh.
The search giant’s research reported that some days work better than others when it comes to smartphone launches. The firm’s research found that phones sell the best on Thursdays and Fridays. Given the information, Google recommends that marketers schedule their message with those days in mind.
“Thursday or Friday launches can bring a lot more demand going over the weekend,” continued Keogh.
The research found some distinct correlation between ad clicks and sales as well. According to Google, a smartphone that garners 100,000 paid clicks during the first 12 weeks of launch will likely sell over 1.3 million units over the same period.
Another vital statistic uncovered by Google is that mobile searches play a key role in a smartphone’s launch. According to Google, phones that receive over 25,000 mobile search results are likely to see a 17 percent sales increase.
Google came up with its results by surveying 150 smartphone launches from 2010 to 2012.
Image on home page via Shutterstock.
2017 will be a watershed moment for video, as consumption moves from the TV to other devices.
As it prepares for a 2017 IPO that could be the largest in the social media space since Facebook went public in 2012, all eyes are on Snapchat.
In 2015, Verizon purchased AOL for $4.4 billion. Now, the mega wireless carrier is leveraging its wireless network as part of a new ad offering called BrandBuilder by AOL.
As the ball drops on December 31st, make sure your media strategies are stacked with timely resolutions to make the most of 2017.