Google Takes Nearly Half of Search Shares for October

Internet users conducted over 3 billion searches on Google in October, accounting for 23 percent year-over-year growth for the search provider. That’s according to the “October U.S. Search Share Rankings” data released by Nielsen//NetRatings.

Google’s share of searches reached 49.6 percent, a 23 percent year-over-year growth from last October. Yahoo supported 1.5 billion searches; a 30 percent growth over last year and a 23.9 percent share of searches. MSN, which includes Windows Live Search, had 538.6 million searches conducted on its sites. MSN and Windows Live Search account for 8.8 percent of all search queries, an 8 percent drop over the same period last year.

Top U.S. Search Providers by Searches, October 2006
Provider Searches
Growth (%)
Share of
Searches (%)
Google 3,022,326 23 49.6
Yahoo 1,456,269 30 23.9
MSN/Windows Live 538,594 -8 8.8
AOL 375,045 1.9 6.2 168,076 25 2.8
My Way 133,211 7 2.2
EarthLink Search 34,537 10 1
Comcast Search 33,399 N/A 1
BellSouth Search 29,657 N/A 0.5
iWon 29,549 1 0.5
Source: Nielsen//NetRating, November 2006

Also ranking in search shares is AOL (6.2 percent share of searches); (2.8 percent); My Way (2.2 percent); EarthLink Search and Comcast Search (1 percent each); and BellSouth Search and iWon (0.5 percent each). Of those search providers, gained the most with 25 percent year-over-year growth. Comcast and BellSouth were not previously ranked.

Nielsen//NetRatings uses a sampling methodology through its MegaPanel of Internet users.

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