Google is testing interspersing alternate listings that appear to be commercial in nature into its natural, or organic, search results.
A recent search for “on demand,” for example, returned an area delineated off from natural results, occupying the above-the-fold sixth through eighth positions in the organic results area of the page. Within the clearly demarcated but unlabeled space were three listings for Comcast services.
Mike Levin, VP of Connors Communications Interactive Group, called the listings “very commercial-looking results.” He claims his company has examined 50 keywords and -phrases which, when queried, delivered similar results in the same demarcated position on the page.
“We’re finding results that may be an experiment in a new system of determining relevance,” Levin said, “So they are taking positions 6,7 and 8 they’re drawing horizontal lines and they are doing something else in that spot. Which on its own has tremendous implications for the organic search optimization field.”
A Google spokesperson assured ClickZ News the results are not paid listings, saying the demarcated results are a search relevancy experiment.
Kevin Lee, executive chairman and co-founder of Did-It, says the results don’t appear to be paid listing to expert eyes. He notes both the cache and the live page both show page titles consistent with the Google’s representation of organic results. He also notes the URL formations looked like organic redirects.
Levin claims the re-directs indicate the results are being tracked, but not with all the code that’s used to track Ad Words placements. “So it is an experiment in AdWords relevancy that changes the current page rank approach,” Levin hypothesizes. Both Levin and Lee point out the move could have a potentially large impact on organic search optimization tactics.
Some additional information and screenshots have been added to the ClickZ News Blog.
A class action lawsuit against an internet-connected pleasure device highlights the potential pitfalls a growing number of companies will face as they embrace ... read more
Google sparked a small firestorm last week as reports surfaced that its intelligent assistant device Google Home delivered an unsolicited advertisement to unsuspecting owners.
According to Internet Retailer's newly released The Best Digital Marketers in E-Commerce report, Target is the most effective marketer in online retail. So why is it struggling overall?
The rise of YouTube and digital video generally has a lot to do with the rise of the internet and the abundance of digital video content. But YouTube's ascendency is also the result of Google's savvy use of algorithms.