More NewsGoogle to Double TV Ad Inventory

Google to Double TV Ad Inventory

In the next week or two, Google will double the amount of TV inventory it's making available to advertisers, ClickZ has learned. The company's trial program to manage television ads seems to have gotten off to a slow start

In the next week or two, Google will double the amount of TV inventory it’s making available to advertisers, ClickZ has learned.

The company’s trial program to manage television ads seems to have gotten off to a slow start. Our Google source said the minimum spend for the beta program is a modest (for TV) $10,000 a month, and just 50 clients have tested the system so far. We don’t know whether the new inventory is coming from existing partners EchoStar and Astound Cable or from new sources. Google announced the trial in April.

We have a call in to Google but, not shockingly, haven’t heard back.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

2w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts