In the next week or two, Google will double the amount of TV inventory it’s making available to advertisers, ClickZ has learned.
The company’s trial program to manage television ads seems to have gotten off to a slow start. Our Google source said the minimum spend for the beta program is a modest (for TV) $10,000 a month, and just 50 clients have tested the system so far. We don’t know whether the new inventory is coming from existing partners EchoStar and Astound Cable or from new sources. Google announced the trial in April.
We have a call in to Google but, not shockingly, haven’t heard back.