It’s approaching flu season, and Google.org released Flu Trends to identify the relationship between where people have the flu and where people search for the flu online. Researchers at Google noticed that there are more flu-related searches during flu season, and the search trend actually matches that of the U.S. Centers for Disease Control and Prevention‘s data. The flu-related search terms are found to be good indicators for the flu, and Google maps where infection zones are minimal, moderate, high, and epidemic. The data is automatic, where traditional flu tracking systems can take one- to two-weeks to collect and release data, according to a Google statement. The Flu Trends tool can aid healthcare newsletters to develop more targeted messages, and advertisers to determine where to geo-target search campaigns, to name a few possible uses for the Google tool.
YouTube is said to be preparing new non-video features that will allow content creators to interact with their viewers through photos, text posts, links and polls.
Few digital terms are as dirty as clickbait. It's the scourge of the web, and Facebook recently announced a News Feed update aimed at reducing the prevalence of clickbait headlines on its service.
The website of National Public Radio (NPR), npr.org, receives upwards of 30 million unique visitors each month, but as of next Tuesday, ... read more