Google has announced the launch of the Google Web Designer, which was released as a public beta. Advertisers first heard about the tool in June and that it would be integrated with DoubleClick Studio and AdMob.
The tool enables advertisers to create HTML 5 advertisements for both mobile and desktop. Part of the reason for this tool was because HTML 5 advertisements are expected to overtake Flash ads within the next two years, and there currently isn’t a common tool that advertisers can use, especially those without the technical background to create types of ads.
Another appealing aspect of Google Web Designer is that it’s free, which will likely make this the tool of choice when compared to the similar Adobe Muse program which costs $14.99 per month in the U.S.
The Google Web Designer is available for both Mac and Windows and comes with default layouts for both DoubleClick rich media ads and AdMob mobile ads.
You can download the beta here as well as you all the help and how-to’s on how to use the Google Web Designer. You can view a Demo of the program here:
This article was originally published on http://searchenginewatch.com/sew/news/2298015/google-web-designer-beta-launches-for-advertisers.
27-year-old Swede Felix Kjellberg, who goes by the name PewDiePie on YouTube, has found himself at the center of a firestorm.
The explosive growth of video in 2016 makes 2017 an important year for video content and as more publishers are tempted to use it, it’s useful to consider the best strategies to maximise its effectiveness.
Apple has announced that with the next update to iOS 10, they will limit the number of times an app owner can pester a user for a rating.
Last week, PageFair released its 2017 Adblock Report, and the news was not good for publishers and advertisers.