Google’s Ad Column Moves West From Siberia

As noted by TechCrunch, Google has shifted the ad column on all search results pages to the left. The move is a bid to improve the visibility of sponsored links, and will no doubt drive higher click volume. How much higher is anyone’s guess. Maybe you could help us with that?

Here’s Google’s statement on the change:
“We’re constantly experimenting with new visual representations to improve the user experience and usefulness of our ads. In accordance with that philosophy, we’ve shifted the ads to the left on the page as a way to help users find what they are looking for on the Internet.”

Related reading