More NewsGoogle’s Behavioral Search Ads

Google's Behavioral Search Ads

Yesterday ClickZ broke the news of Google's move into behavioral search ads

Yesterday ClickZ broke the news of Google’s move into behavioral search ads. After pestering Google PR for weeks to discuss behavioral in general, and then reading the posts of two highly observant search bloggers who’ve lately noticed some *very* personalized search ads, I finally got a call with an executive in the ad quality group.

Last night Google talked a little more about the feature during a round table talk with journalists at its Mountain View HQ, so I expect a few more reports to appear today.

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