Google’s Demo Targeting for Social Sites

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Google “unveiled” demographic targeting today in its AdSense program. Sort of. The firm already had been offering demo-targeting to AdSense publisher sites based on ComScore audience data on those sites. That was called “demographic site selection” and it’s still available.

What’s new is the use of registration data from selected publisher sites, mainly social networking sites, supposedly including MySpace, that have collected reg information on users. A Google spokesperson wouldn’t say which sites or how many sites are involved.

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