Google’s Online Brand Manager Tells All

Apparently Google’s first online brand manager, Doug Edwards, has started a blog for Ex-Googlers called Xooglers. On Blogger and Blogspot, natch. Interesting to hear from the guy who helped the search giant establish its brand, largely through word of mouth.

On the interview process:

Sergey seemed satisfied with my answers about viral marketing and rather pleased when I told him that I didn’t think a large marketing budget would be a good idea for a company in its early stages. I thought shooting hamsters out of a cannon on national TV was a waste of money. Having worked at a PBS affiliate and a newspaper, I was used to doing a lot with no budget.

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