GOT Corporation, the email firm formerly known as Got Marketing, has bought business intelligence firm Smart Solutions International (SSI) for an undisclosed sum.
The San Jose-based email firm plans to integrate SSI’s tools — which include Web data mining, analysis and reporting capabilities — into its Campaigner family of products.
“It all has to do with personalization, it also has to do with providing relevant content,” explained GOT CEO Eric Melka.
Melka described scenarios in which clients could do deep analyses of email subscribers’ histories and unearth trends, to better craft and target appropriate messages.
“This allows them to really be able to not only measure what they do — but to start understanding the patterns and assigning different values to their customers,” he said.
SSI brings GOT a list of clients in the Caribbean and Latin America, including First Caribbean International Bank, BP Trinidad, Pfizer Dominicana, Cable & Wireless, and the governments of Antigua, Barbados, Belize, Grenada, Guyana and St. Lucia. GOT could potentially cross-sell those clients its email products, while also offering the combined solution to its existing clients. Those clients include AT&T, GlaxoSmithKline, PricewaterhouseCoopers and Speedo.
All 15 SSI staff members will continue to work at the company’s Boca Raton, Fla. office. The company will become a wholly owned subsidiary of GOT and will be called Smart Solutions Inc.
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