GoTo.com Adds 5,000 Advertisers in Two Months
Pay for placement search engine GoTo.com said it has added about 5,000 newadvertisers to its program, a 50 percent increase since June 1999, bringingthe advertiser base to more than 15,000.
Pay for placement search engine GoTo.com said it has added about 5,000 newadvertisers to its program, a 50 percent increase since June 1999, bringingthe advertiser base to more than 15,000.
Pay for placement search engine GoTo.com said it has added about 5,000 new advertisers to its program, a 50 percent increase since June 1999, bringing the advertiser base to more than 15,000.
The company also has launched two new payment programs for advertisers and the “Net Pricing” program for advertising agencies.
In the second quarter of 1999, GoTo said it provided its advertisers with more than 31 million click-throughs to self-qualified consumers, more than twice the number from the previous quarter.
In a recent custom report, Media Metrix reported GoTo.com’s July network reach to be more than 12 million unique visitors, including all traffic directly visiting the GoTo.com site or visiting a site using GoTo’s Search Syndication Network.
The “Net Pricing” program provides a 15 percent commission to recognized agencies whose clients advertise on GoTo.
It also offers extends payment terms to 80 days recognizing that agencies need greater flexibility in billing because of their representative relationships.
The other new programs are a “Non-Stop Traffic” plan that enables advertisers to pre-authorize an ongoing payment for the traffic they receive; and the “Fixed Budget” program that allows advertisers to select a fixed monthly payment, and manage their advertising expenditures against the pre-determined amounts.
GoTo.com advertisers bid in an ongoing auction for priority placement in the search results with the highest bidder’s site appearing first in the results.
Each advertiser pays GoTo.com the amount of its bid whenever a consumer clicks on an advertiser’s listing in the search results.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article