GoTo.com Adds Inktomi Search Functions
GoTo.com said it signed an agreement under which Inktomi will provide GoTo with its search capability as a complement to GoTo's market-driven search engine.
GoTo.com said it signed an agreement under which Inktomi will provide GoTo with its search capability as a complement to GoTo's market-driven search engine.
GoTo.com said it signed an agreement under which Inktomi will provide GoTo with its search capability as a complement to GoTo’s market-driven search engine.
GoTo.com is a search engine that allows Web sites to purchase placement within search results using a real-time competitive bidding process. Inktomi’s award-winning search engine provides advanced functionality and coverage of more than 110 million documents.
“Inktomi has created an extremely large and comprehensive index of Web sites,” said Jeffrey Brewer, CEO of GoTo.com. “Adding their search capability to our market-driven advertising model ensures our users have access to the most comprehensive search results on the Internet.”
“GoTo.com has created an innovative vehicle for providing users with the companies that offer highly relevant products, services and information,” said Alex Edelstein, general manager of Inktomi’s search business. “We’re pleased to work with GoTo to insure that their users are delivered the most comprehensive search results on the Web.”
Financial arrangements of the deal were not disclosed.
GoTo.com is an idealab! company, founded in late 1997. Jeffrey Brewer, co-founder of CitySearch, was named CEO in February 1998. GoTo.com recently closed its first round of financing led by Draper Fisher Jurvetson, and the company officially launched its site and a consumer marketing campaign on June 1. The site now claims 25 million impressions per month.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article