More NewsGoTo.com Claims More than 1,000 Advertisers

GoTo.com Claims More than 1,000 Advertisers

Pasadena, CA-based GoTo.com , the search engine that allows Web sites to purchase placement within search results via a bidding process, said it has signed up more than 1,000 paid advertisers.

Pasadena, CA-based GoTo.com, the search engine that allows Web sites to purchase placement within search results via a bidding process, said it has signed up more than 1,000 paid advertisers.

Advertisers are spending anywhere from one cent to a dollar per click-through for highly targeted search terms as part of GoTo’s pay-for-performance pricing model, the company said.

E-commerce sites Barnesandnoble.com, OnSale, Travelocity, Egghead, Shopping.com, eToys, Z-Auction, Multiple Zones International, NECX and Virtual Vineyards are among the companies that have signed up for context-sensitive search result advertising listings.

“While everyone else is focused on selling banner advertisements which are really just billboards for the Internet, our search listings advertising product allows us to charge on pay-per-click basis, sort of like paying just for the customers that walk into your store,” said Jeffrey Brewer, chief executive officer of GoTo.com.

“We enable advertisers to better represent the full depth and breadth of their Web sites by linking the best and most relevant Web pages to specific search terms,” he said.

In a model similar to a yellow pages directory, Web sites are charged for more prominent placement and greater exposure in the search results listings.

Exclusivity is not available. “Therefore, we are not limited in our ability to ensure that all relevant and high-quality sites whether large or small businesses are included in any search,” Brewer said.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts