GoTo.com, Onvia.com Strike Advertising Agreement

Pay-for-placement search engine GoTo.com is taking a page from its own playbook, striking a deal to establish a presence on business-to-business marketplace Onvia.com, gaining access to its three million monthly visitors.

The deal calls for Onvia.com to make GoTo.com (GOTO) a “featured seller” on the site’s request for quote service. GoTo.com ill then offer the small businesses using the site opportunities to buy placement on its search engine, giving them special treatment when they come in through Onvia.com.

The agreement also places GoTo.com in a prominent spot on the Onvia.com homepage, as well as in emails, content sponsorships, and banner ads on Onvia.com partner sites.

The two companies will also jointly market their services, in efforts that will include placement in direct mailings to Small Business Association Members.

“GoTo’s premier seller status provides them with the opportunity to showcase their search engine to Onvia.com’s targeted small business market,” said Doug Kellam, vice president of marketing of Onvia.com.

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