Google's mobile phone ambition centers on convincing mobile phone manufacturers and wireless carriers to offer phones based on Google's software, The New York Times reports today. Google is working on a mobile phone operating system based on open-source Linux software that would compete with Microsoft's Windows mobile, according to an unnamed industry executive quoted by the Times
Google’s mobile phone ambition centers on convincing mobile phone manufacturers and wireless carriers to offer phones based on Google’s software, The New York Times reports today.
Google is working on a mobile phone operating system based on open-source Linux software that would compete with Microsoft’s Windows mobile, according to an unnamed industry executive quoted by the Times. Applications reportedly include mobile search, mapping software, and Web browser.
Mobile advertising may subsidize a portion of the phone’s costs, the report says.
The Google phone, or GPhone, is seen as a way for Google to make a grab for additional mobile advertising, a growth market.
Over this past year, there’s been widespread discussion over Google’s planned phone, including the possibility it may include a phone service subsidized by mobile advertisements. Others have speculated what the phone will look like.
In its report about the GPhone, BusinessWeek last week cranked up the volume on that discourse and examined other advertising-subsidized phone services, such as Virgin Mobile’s Sugar Mama. Oh, that’s sweet.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article