Did anyone notice how competitors AMD and Intel adopted the exact same approach to court digital media enthusiasts. Both chip-makers recently embraced user-generated content by sponsoring a short film competition?
- Intel teamed with AtomFilms.com to get filmmakers to submit on the “magic wand” theme. Filmmakers also had to agree to use an Intel processor as part of their production process.
- AMD, along with agency Tocquigny, got people to submit 64-second films with the theme of “Waitlessness.” In that case, an AMD-enabled production system (and a trip to California to visit Dream Works) was the prize.
It was an original approach at some point. Am I the only one getting tired of it now? Are there really that many budding filmmakers out there creating interesting new work?
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