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    Did anyone notice how competitors AMD and Intel adopted the exact same approach to court digital media enthusiasts

    Author Date published March 24, 2006 Categories

    waitlessness.jpgDid anyone notice how competitors AMD and Intel adopted the exact same approach to court digital media enthusiasts. Both chip-makers recently embraced user-generated content by sponsoring a short film competition?

    • Intel teamed with AtomFilms.com to get filmmakers to submit on the “magic wand” theme. Filmmakers also had to agree to use an Intel processor as part of their production process.
    • AMD, along with agency Tocquigny, got people to submit 64-second films with the theme of “Waitlessness.” In that case, an AMD-enabled production system (and a trip to California to visit Dream Works) was the prize.

    It was an original approach at some point. Am I the only one getting tired of it now? Are there really that many budding filmmakers out there creating interesting new work?

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