More NewsGreat White North (Ad)Star and Classifieds Craziness

Great White North (Ad)Star and Classifieds Craziness

Online classifieds and transaction software provider AdStar has added Canadian newspaper publisher Pacific Newspaper Group to its client roster

adstar.gifOnline classifieds and transaction software provider AdStar has added Canadian newspaper publisher Pacific Newspaper Group to its client roster. The publisher of The Vancouver Sun and The Province will use AdStar’s classified ad technology to facilitate creation, scheduling and payment for online and print classifieds.

Every time a deal in this space occurs, and it’s often, I try to take a moment to get my bearings. What classifieds aggregator is working with what publishers now? Who’s combining Yellow Pages listings with classifieds? Which newspaper publishers are working with Yahoo? Who’s participating in Google’s fledgling print ad system?

It’s all a blur, and I expect it will take some time before it all settles down. However, if Google’s and Yahoo’s relationships with paper publishers pan out, I suspect it will make more sense for companies like Pacific Newspaper Group to align with those big players, who have the wherewithal to offer SEO and distribution for their news content in exchange for access to their online and print classifieds.

But, there are several considerations to be made beyond the obvious. In the meantime, I may have to create some kind of elaborate chart to keep up with all the classifieds distribution, aggregation and deal-making.

Related Articles

How to measure a multi-channel marketing strategy

Digital Marketing How to measure a multi-channel marketing strategy

3m Tereza Litsa
The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

4m Diana Maltseva
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

11m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

2y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

2y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

2y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

2y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

2y Al Roberts