Although Google’s Android mobile operating system now powers more smartphones than Apple’s iOS, the latter still reaches more U.S. users thanks to devices such as the iPad and the iPod Touch, according to data from comScore.
The measurement firm estimated iOS powered an average of around 38 million devices in the three months ending February 2011, while Android reached just shy of 24 million over the same period.
The majority of mobile ad networks are capable of serving ads to iPad and Android devices as well as the iPhone, meaning advertisers could find larger audiences running campaigns across iOS devices than Android ones. Networks such as Google’s AdMob, however, offer the ability to deliver ads to both.
|Apple iOS vs. Android OS Across Media Devices
3 Month. Avg. Ending February 2011, U.S. Users Age 13+
|Total Installed Base (000)||Share of Users (%)|
|Source: comScore MobiLens|
In 2015, Verizon purchased AOL for $4.4 billion. Now, the mega wireless carrier is leveraging its wireless network as part of a new ad offering called BrandBuilder by AOL.
As the ball drops on December 31st, make sure your media strategies are stacked with timely resolutions to make the most of 2017.
Easily spotted on the mobile web: holiday ad next to plane crash story; Muslim dating ad next to KKK story; beauty ad next to domestic violence story; car ad next to emissions scandal story.
There will be an estimated 20.8 billion connected devices in the world (up from the current figure of 6.4 billion), the advent of 5G represents an enormous opportunity within the world of mobile.