Why re-invent the wheel, or re-jig your site for rich media if it’s not necessary?
GreenCine (the Netflix for discerning cinemaphiles) has always been quick to adopt Web 2.0 marketing principles. It was one of the first consumer sites with a blog, and also early to do really useful things with user feedback.
So it’s no surprise the site is now embedding theatrical trailers already posted on YouTube on the pages that contain the DVD descriptions, synposes, and ratings. And why not? The trailers are already out there. Embedding them makes a thorough, useful site even more so.
Bet there’s something on YouTube that could enhance your site, too.
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