Greenpeace has spoofed VW’s “The Force” TV spot in an online campaign highlighting the auto maker’s alleged opposition to new European CO2 emissions standards. The effort plays on the Star Wars theme, suggesting VW has “turned to the dark side,” and is “threatening our planet by opposing cuts to CO2 emissions.”
A website dedicated to the effort at VWdarkside.com features a spoof video of VW’s own campaign, and prompts users to sign a petition to “join the rebellion” against Europe’s largest car firm. Users are also prompted to join the effort via Facebook, and to share the YouTube-hosted viral effort via Twitter and email.
As of 6pm Tuesday the video had received over 130,000 views, and the Facebook page had attracted 13,000 likes. The petition, meanwhile, had garnered more than 47,000 submissions.
They're arguably the most annoying video ad formats in existence, but soon they'll be a thing of the past, at least on YouTube.
I didn’t vote for him last November. There was no way this registered Democrat from the blue state of Massachusetts would check that box. But I have to give him props for his tweets.
27-year-old Swede Felix Kjellberg, who goes by the name PewDiePie on YouTube, has found himself at the center of a firestorm.
The explosive growth of video in 2016 makes 2017 an important year for video content and as more publishers are tempted to use it, it’s useful to consider the best strategies to maximise its effectiveness.