Greenpeace has spoofed VW’s “The Force” TV spot in an online campaign highlighting the auto maker’s alleged opposition to new European CO2 emissions standards. The effort plays on the Star Wars theme, suggesting VW has “turned to the dark side,” and is “threatening our planet by opposing cuts to CO2 emissions.”
A website dedicated to the effort at VWdarkside.com features a spoof video of VW’s own campaign, and prompts users to sign a petition to “join the rebellion” against Europe’s largest car firm. Users are also prompted to join the effort via Facebook, and to share the YouTube-hosted viral effort via Twitter and email.
As of 6pm Tuesday the video had received over 130,000 views, and the Facebook page had attracted 13,000 likes. The petition, meanwhile, had garnered more than 47,000 submissions.
Programmatic is taking over the digital advertising world, and at an even faster rate than expected, according to eMarketer, which raised its forecast for programmatic ad spending in the U.S. on the back of growth in mobile and video programmatic buys.
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