Grey Advertising Picks Up Two Net Clients

OneSoft Corp., an e-commerce software and services company, and Romac International Inc. both appointed Grey Advertising Inc. as agency-of-record.

Billings were not disclosed.

For OneSoft, Grey Advertising will be responsible for national advertising, including creative development and traditional media planning and buying, working in tandem with its specialized communications companies to provide direct marketing via Grey Direct, interactive advertising via Grey Interactive and online media planning and buying via Media.com.

GCI Group, Grey’s public relations company, currently handles public relations.

Romac, a professional and technical specialty recruitment and staffing firm, plans an integrated marketing program for the launch of its new site called kforce.com, The KnowledgeForce Network, set for late 1999.

“We selected Grey based on its extensive experience in e-commerce and its track record for creativity in building leading brands using both traditional advertising and interactive communications,” said Thomas E. Young, senior vice president of marketing for OneSoft.

Grey’s inaugural effort for OneSoft is a national print campaign debuting this week in business and technology publications. The print ads will appear in The Wall Street Journal, Business Week, Fortune, Red Herring, The Standard and in online publications.

The print ads use the ubiquitous barcode to connect retail to e-commerce, with a tagline that reads: “For a Bigger Bottom Line.”

For kforce.com, Grey will manage all brand, creative, media and promotion strategy and development.

The agency will be responsible for national advertising and traditional media planning and buying, working in tandem with Grey Direct; public relations via GCI Group and interactive advertising, online media planning and buying via Beyond Interactive.

“Our selection of Grey was based on the unique combination of skills it provides: its superlative creativity in launching and building leading brands in traditional channels coupled with its extensive experience in e-commerce, generating momentum online to quickly carve out brand leadership on the Internet,” said Joseph Liberatore, president of kforce.com.

kforce.com is being designed to be a high-tech recruitment and career management tool that matches people with opportunities and organizations with candidates on a real-time basis over the Internet.

Romac International operates more than 90 offices in 45 markets and delivers comprehensive staffing solutions to companies of all sizes.

Grey Advertising Inc., with $7.8 billion in billings, ranks as the sixth largest advertising agency in the world.

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