A new report by BRC and Google has revealed that overall retail search volumes in Q2 2013 grew by 15% compared to this time last year, with tablet searches growing by a huge 132% and smartphones boasting growth of 66%.
A new report by the British Rail Consortium (BRC) and Google has revealed that overall retail search volumes grew by 15% in the second quarter of 2013 in comparison with the same quarter 12 months ago.
Searches conducted on tablet and mobile devices saw a marked improvement from this time last year, growing by a huge 132% and 66% respectively.
Peter Fitzgerald, Retail Director, Google, commented: “The second quarter saw strong sustained growth in retail queries… The growing multi-screening phenomenon across the UK – where people use their connected devices whilst watching TV – is also reflected in the growth in queries coming from tablets and smartphones.”
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