Advertising on the Internet increased by 23.3 percent in 2005, compared to the previous year. The data are from preliminary figures released by Nielsen Monitor-Plus.
Overall, the 2005 ad spend increased by 4.2 percent over the previous 2004 figures. Growth was led by spending on the Internet with 23.3 percent growth, Spanish-Language TV with a 16.9 percent increase, and cable TV with an 11 percent rise in spending. Local and national consumer magazines experienced a rebound over previous ad spend shares while network TV, local newspapers and network radio experienced little growth.
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