Growth in U.S. traffic to Facebook is far outpacing that of Twitter, according to data from Nielsen. The measurement firm estimates unique visits to Facebook grew by 69 percent between March 2009 and March 2010 compared with growth of 45 percent to Twitter during the same period.
It’s essential to note, however, that a large portion of Twitter traffic does not come via its Web site, but rather through third-party applications such as TweetDeck. As a result, the data does not necessarily give a precise portrayal of its growth in relation to its rivals in the space.
Meanwhile, visits to MySpace continued to contract during the 12-month period, with its loss of audience increasing in speed compared with 2009 vs. 2008 numbers. Business-focused network LinkedIn and Classmates Online also experienced contractions in unique users during that period.
Globally, Nielsen estimates the audience for social networking grew by around 16.5 percent, year-over-year, reaching a total of 313 million users in March 2010.
According to a survey conducted as part of OnBrand Magazine's State of Branding Report 2017, marketers are well aware of the new technologies that are expected to be important to their brands in coming years, but the majority aren't rushing to invest in them before they're fully-baked.
The rise of YouTube and digital video generally has a lot to do with the rise of the internet and the abundance of digital video content. But YouTube's ascendency is also the result of Google's savvy use of algorithms.
In January, following U.S. President Donald Trump's temporary immigration ban, Starbucks announced that it would hire 10,000 refugees over the next five years.
According to data gathered for the report,‘Communications Infrastructure: The Backbone of Digital,’ 88% of IT professionals and 61% of marketers ranked their company’s current communication infrastructure as 'cutting-edge' or 'good.'