Omnicom’s GSD&M has won advertising duties for BMW, a pioneer in online branded entertainment. The assignment includes interactive, according to a spokesperson for the Austin-based agency.
After several years with Fallon, the account was put up for review in June. By early November, BMW had narrowed its picks to two agencies, Kirshenbaum Bond & Partners and GSD&M, according to reports. Other GSD&M accounts include Wal-Mart, MasterCard, Dreamworks and YellowPages.com.
“BMW has carved out a unique niche in the industry by placing a premium on constant innovation and creativity,” said Jack Pitney, VP of marketing for BMW North America, in a statement. “We believe GSD&M is the right agency to help us memorably convey the outstanding qualities of our brand to the public.”
Pitney is new to his role, and may be the person driving the change. He recently moved to the post from the MINI division, where as marketing chief he worked with Crispin Porter + Bogusky.
BMW has an illustrious history in digital marketing. Its BMW Films, created by Fallon, was one of the earliest examples of online branded entertainment.
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