The GSM Association (GSMA) made a official announcement about the formation of its Mobile Media and Entertainment Group, to promote common standards, measurement and codes of conduct for mobile advertising. Details of the group were discussed at a summit held in April. Founding members of the group include AT&T (formerly Cingular Wireless), 3, KTF, Orange, Smart Communications, T-Mobile, and Telefonica O2 Europe. More information on the committee can be found here.
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