The Guardian today launched its new U.S. website, which will offer Guardian U.K. and international content tailored to an American audience.
Following the lead of the FT’s online operation, and more recently BBC.com, it’s unsurprising to see yet another U.K. publisher attempting to tap the international online market with an ad supported model.
According to the Media Guardian website, the growing U.S. audience now accounts for nearly a third of Guardian Unlimited’s readership, and attracts in the region of 5.5 million unique visitors from the U.S. every month. The potential for monetization therefore is clear.
The Guardian site states that “over time the site will introduce reader services such as holidays and dating, and will eventually include opportunities for recruitment advertising.”
The Guardian’s U.K. editor Alan Rusbridger stated that the aim of the site was to “provide a discerning US audience with quality multimedia journalism, and the very best comment and analysis.”
The site kicked things off today with an exclusive interview with presidential candidate Hillary Clinton.
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