Guerilla marketing may be all the rage in reaching out to some of the younger and cooler kids out there, but you also have to deal with the potential backlash as well.
Sure, the folks at Toyota and Attik decided to promote their new Want2Bsquare campaign for the Scion using street postings and the like, but it also annoyed some of their target demographic in San Francisco enough that this fella put together his own video telling Toyota off for making a mess.
Still it’s no where near as bad at the Aqua Teen Hunger force fiasco out in Boston the other day, and there’s no word yet on whether or not the SFPD riot police will be called out to blow up the postings as potential explosive devices, or even clean them up.
Emotion can be very powerful when trying to reach an audience, and it can be boosted by linking it with the way memory affects human behaviour. How can all of this apply to the demanding mobile audience?
With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brands now.
Digital (and in our case search and content) data holds the keys to marketing success.
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