Guerilla marketing may be all the rage in reaching out to some of the younger and cooler kids out there, but you also have to deal with the potential backlash as well.
Sure, the folks at Toyota and Attik decided to promote their new Want2Bsquare campaign for the Scion using street postings and the like, but it also annoyed some of their target demographic in San Francisco enough that this fella put together his own video telling Toyota off for making a mess.
Still it’s no where near as bad at the Aqua Teen Hunger force fiasco out in Boston the other day, and there’s no word yet on whether or not the SFPD riot police will be called out to blow up the postings as potential explosive devices, or even clean them up.
A class action lawsuit against an internet-connected pleasure device highlights the potential pitfalls a growing number of companies will face as they embrace ... read more
Google sparked a small firestorm last week as reports surfaced that its intelligent assistant device Google Home delivered an unsolicited advertisement to unsuspecting owners.
According to Internet Retailer's newly released The Best Digital Marketers in E-Commerce report, Target is the most effective marketer in online retail. So why is it struggling overall?
The rise of YouTube and digital video generally has a lot to do with the rise of the internet and the abundance of digital video content. But YouTube's ascendency is also the result of Google's savvy use of algorithms.