Guerilla marketing may be all the rage in reaching out to some of the younger and cooler kids out there, but you also have to deal with the potential backlash as well.
Sure, the folks at Toyota and Attik decided to promote their new Want2Bsquare campaign for the Scion using street postings and the like, but it also annoyed some of their target demographic in San Francisco enough that this fella put together his own video telling Toyota off for making a mess.
Still it’s no where near as bad at the Aqua Teen Hunger force fiasco out in Boston the other day, and there’s no word yet on whether or not the SFPD riot police will be called out to blow up the postings as potential explosive devices, or even clean them up.
Jason John is Chief Marketing Officer, Digital for Publishers Clearing House, a role in which he is responsible for the development and execution of overall ... read more
Hey wannabe poets who are too lazy to actually write anything down or think of a decent rhyme for zenith*, I have the perfect online tool for you…