Guinness Africa’s latest campaign has launched. Directed by Sam Brown through Rogue Films, the two-minute long clip features Kanye West’s ‘Black Skinhead’ a mix of cool visuals and black-infused performance.
The pan-African campaign aired yesterday on MTV Base Africa during a Guinness takeover of the channel. The new campaign builds upon the on the brands previous “made of more” strapline – called “made of black”.
Mark Sandys, the global brand director at Guinness, said: “Guinness is an iconic brand, famous for its extraordinary and inimitable marketing, and #madeofblack is no different. This campaign is a celebration of an attitude that epitomises individuals who aren’t afraid to truly express themselves.
“Through #madeofblack we will provide a stage for those who are an inspiration to others, as they carve their own path with confidence, flair and boldness.”