Habeas is an email trust authority that certifies, safe-lists, and monitors the practices of legitimate email senders so their email delivery rates are enhanced at MSN/Hotmail, Yahoo, AOL, and other major ISPs. Currently, more than 600,000 receiving mail servers in over 170 countries representing ISPs and enterprises, such as corporations, universities, and government agencies, utilize the Habeas Warranted Email program to determine what mail should be delivered to the inbox. Those receiving servers represent between than 500 million and 1 billion email inboxes worldwide.
With Halloween, the US presidential election and Thanksgiving in the rear-view mirror, we're now headlong into the all-holiday-all-the-time stream. And, we all know what's coming.
Here's what will happen with email in 2017: nothing is going to change until we as marketers change how we think about email.
Black Friday can be a great commercial opportunity for brands and email marketing can be an integral part of your marketing strategy. What's the best way to increase its effectiveness?
In March, LinkedIn launched Sponsored InMail, an ad solution that allows marketers to send promotional messages to the InMail inboxes of LinkedIn users.