Habeas is an email trust authority that certifies, safe-lists, and monitors the practices of legitimate email senders so their email delivery rates are enhanced at MSN/Hotmail, Yahoo, AOL, and other major ISPs. Currently, more than 600,000 receiving mail servers in over 170 countries representing ISPs and enterprises, such as corporations, universities, and government agencies, utilize the Habeas Warranted Email program to determine what mail should be delivered to the inbox. Those receiving servers represent between than 500 million and 1 billion email inboxes worldwide.
In the past 18 months, Desigual, the flamboyant and colorful Spanish fashion/retail brand, has seen mobile become the dominant platform for both web traffic and email opens, and become a major influence on offline sales.
Now that your reader has opened your email, what next? With email, you only have a few seconds -- and a few lines -- to grab your reader's attention and keep them reading. So how can you craft a hook that does just that?
When you understand the reasons why people open emails, it becomes very easy to write subject lines. Here are five psychology-based principles conversion copywriters use when creating subject lines that get opened.
If your company's email marketing campaign isn’t seeing success, you might want to rethink your strategy. Creating or updating your campaign to focus more on local marketing could be the answer you’ve been looking for.