Seattle-based Go2Net Inc., a network of technology and community Web sites, selected Seattle-based Hadley Green Advertising for a series of national advertising campaigns to build industry and consumer awareness of the network.
Go2Net plans to unveil its new destination page and related offerings in November. The campaign marks the first concerted off-line advertising push by Go2Net. Spending was not disclosed.
“The Go2Net Network has quietly become one of the Internet’s premier destinations, with more than one million users per day,” said John Keister, Go2Net chief operating officer. “Now the time is right to build the Go2Net brand, and we feel that Hadley Green is well-equipped, both creatively and from an execution standpoint, to help us enhance our recognition.”
Hadley Green’s first initiative began this week with a regional campaign to build awareness of Go2Net’s Silicon Investor site in the San Francisco Bay Area business and media- buying communities. The Silicon Investor push combines paid print and outdoor mobile advertising with direct marketing focused on San Francisco’s financial and agency districts.
Go2Net’s advertising will extend nationally throughout the remainder of 1998 and into 1999, with strong emphasis on the Go2Net Network and the Go2Net brand. Elements will include strategic national business, trade and consumer media buys, market-specific focuses in major U.S. cities and a variety of online advertising programs.
“Hadley Green feels very much in a vanguard position representing Go2Net and we look forward to building a great partnership with them as we spread word about the Go2Net Network,” said Dick Hadley, president of Hadley Green Advertising.
Go2Net properties include StockSite, which offers proprietary articles, portfolio tracking tools, company research and news relating to business and finance; MetaCrawler, a search/index guide; Hypermart, a provider of free business hosting services; WebMarket, a comparison shopping service; and PlaySite, a Java-based multi-player online games site.
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