More NewsHalf.com Launches National Branding Campaign

Half.com Launches National Branding Campaign

The online marketplace that convinced a town to name itself after thecompany, Half.com, on Wednesday kickedoff a national branding campaign, which will include online, cable, radio,print and guerilla marketing elements.

The online marketplace that convinced a town to name itself after the company, Half.com, on Wednesday kicked off a national branding campaign, which will include online, cable, radio, print and guerilla marketing elements.

Spending for the campaign, designed by Odiorne, Wilde, Narraway and Partners, wasn’t disclosed.

Print ads will appear in several national publications, including the New Yorker and the New York Times Book Review section. TV commercials will air on cable channels, including VH 1, ESPN, Comedy Central, and MSNBC. Radio ads will air on national live talk radio.

Guerilla marketing efforts will include: issuing “citations” to shoppers at retail book and music stores in selected markets, “ticketing” them for paying twice the price for their books and CDs; branding trucks as moving Half.com billboards in major metropolitan areas; co-marketing with PrimeCo Personal Communication, a digital wireless service provider; advertising on ATM machines up and down the West coast; and, sponsoring the half-time show at Philadelphia 76ers basketball games.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts