More NewsHalf of E-mail Marketing Pros Earn Over $70K Per Year

Half of E-mail Marketing Pros Earn Over $70K Per Year

EmailStatCenter.com found that in-house e-mail marketers managing large budgets and dedicated teams earn more than their agency counterparts.

More than half of e-mail marketing professionals earn over $70,000 annually, according to data gathered last year by EmailStatCenter.com. The research firm found that e-mail marketing staff can earn as little as below $35,000 and as high as around $200,000. And it appears that in-house e-mail marketers managing large budgets and dedicated teams earn more than their agency counterparts.

According to a survey conducted by EmailStatCenter.com between July and September 2009, 25 percent of e-mail marketing execs make $50,000 to $69,999 annually. The remaining salary range is more dispersed. Around 25 percent earn between $70,000 and $99,999, and 23 percent make between $100,000 and $199,999.

The company found that the larger the dedicated e-mail staff a client-side e-mail professional works with, the more he earns on average. Budget size also has an effect on compensation. Staffers working with budgets under $100,000 who manage one or two e-mail marketers earn a median income of $50,000 to $69,999. Meanwhile, those working with budgets over $100,000 earn a median annual salary of $70,000 to $84,999.

Among client-side marketers surveyed, 37 percent work in small teams of just one or two people dedicated to e-mail, and 34 percent have between three and five on staff.

Agency employees are at the lower end of the salary totem pole, said EmailStatCenter. Those focused exclusively on e-mail marketing make between $50,000 and $69,999, and stand to earn more as they beef up their Web design, search, and social media consulting skills.

As for budgets, just 15 percent have between $100,001 and $249,999 to work with, and 40 percent have access to $100,000 or less. Fourteen percent have more plentiful budgets of over $1 million.

Related Articles

How to measure a multi-channel marketing strategy

Digital Marketing How to measure a multi-channel marketing strategy

3m Tereza Litsa
The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

4m Diana Maltseva
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

11m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

2y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

2y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

2y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

2y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

2y Al Roberts