Hallmark Picks MVBMS/ EURO RSCG

Hallmark Cards Inc. said it is working with Messner Vetere Berger McNamee Schmetterer/EURO RSCG on a “major new strategic initiative” that will provide opportunities for Hallmark to leverage its brand across current and new businesses. Specifics and billings were not disclosed, however.

Hallmark is known for its greeting cards, related personal expression products, and television’s enduring dramatic series, the Hallmark Hall of Fame. The company’s Hallmark Entertainment Inc. subsidiary is a television programmer its Binney & Smith subsidiary, maker of Crayola crayons, is a producer of student and professional art materials.

Messner Vetere Berger McNamee Schmetterer/EURO RSCG clients include Evian, Intel, Glaxo Wellcome, International Paper, J.P. Morgan, MCI WorldCom, Nasdaq, Nestle Frozen Foods, New Balance, OppenheimerFunds, Philips Electronics, Schering-Plough, Searle, Universal Studios and Volvo. MVBMS is part of EURO RSCG Worldwide, the world’s fifth-largest advertising network.

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