More NewsHandango, AltaVista Create Co-branded Wireless Content Channel

Handango, AltaVista Create Co-branded Wireless Content Channel

One player raises its profile, while the other jumps to the cuttingedge, with a deal to create a new shopping destination.

Handango, a site for wireless and handheld devices, and CMGI‘s AltaVista teamed on Wednesday to unveil AltaVista Shopping Everywhere, to which Handango will provide downloadable software and related hardware.

The agreement calls for Handango to provide more than 8,500 downloadable handheld applications from more than 3,300 different developers. It will also offer handheld hardware and accessories for purchase on the site.

The deal raises Handango’s profile, by aligning it with the well-known AltaVista brand, and it associates the CMGI company with cutting-edge wireless applications.

“AltaVista Shopping Everywhere addresses the needs of business professionals everywhere who are seeking expert advice and value-added applications to expand their handheld device beyond a contact manager,” said Laura Rippy, chief executive officer of Handango.

Financial details of the agreement weren’t disclosed.

Related Articles

The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

7d Diana Maltseva, Senior Content Manager, Smartym Pro
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

7m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

1y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

1y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

1y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

1y Al Roberts