Handango, AltaVista Create Co-branded Wireless Content Channel
One player raises its profile, while the other jumps to the cuttingedge, with a deal to create a new shopping destination.
Handango, a site for wireless and handheld devices, and CMGI‘s AltaVista teamed on Wednesday to unveil AltaVista Shopping Everywhere, to which Handango will provide downloadable software and related hardware.
The agreement calls for Handango to provide more than 8,500 downloadable handheld applications from more than 3,300 different developers. It will also offer handheld hardware and accessories for purchase on the site.
The deal raises Handango’s profile, by aligning it with the well-known AltaVista brand, and it associates the CMGI company with cutting-edge wireless applications.
“AltaVista Shopping Everywhere addresses the needs of business professionals everywhere who are seeking expert advice and value-added applications to expand their handheld device beyond a contact manager,” said Laura Rippy, chief executive officer of Handango.
Financial details of the agreement weren’t disclosed.
