Apparently it’s a good time to be an elf. According the folks over at OfficeMax, EVB and Toy, their Elf Yourself microsite has been getting a lot of use. In the past three weeks since the site was launched, 41 million people have created elves. That’s compared to the 11 million elves created over the entire five week run of the site last holiday season. This year they’ve clocked the elf creation at a rate of 35 elves per second. Busy, busy elves.
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