Hardware and Electronics Ads Grew in December

Display ad impressions for the hardware and electronics vertical increased substantially during the month of December, growing 69 percent over the previous month, according to data from The Nielsen Company.

The measurement firm also recorded a 17 percent month-over-month increase in impressions in the telecommunications vertical, while public services, business to business, and travel ads all experienced reductions, possibly due to the holiday period.

Advertising Breakdown by Industry, December 2009
Industry Total Impressions, December 2009 (M) Change From Previous Month (%)
Telecommunications 42,824.30 17
Financial Services 30,660.62 -11
Web Media 29,358.96 -14
Retail Goods & Services 24,387.70 12
Consumer Goods 10,644.53 -9
Automotive 8,416.94 0
Health 6,909.95 19
Entertainment 6,676.91 -5
Travel 6,479.25 -21
Hardware & Electronics 6,361.51 69
Public Services 5,785.67 -40
Business to Business 2,968.39 -20
Software 2,308.25 15
Total 183,782.99 -2
Source: The Nielsen Company, 2009

Top 25 Companies by Sponsored Link Impressions, December 2009
Company Sponsored Link Impressions, December 2009 (M)
ChnLove.com 1,510.9
InterActiveCorp 959.2
Amazon.com, Inc. 676.4
Experian Group Limited 672.2
Emirates 633.9
eBay, Inc. 580.9
Levi Strauss & Co. 554.5
A1 Skateboards 432.0
Yahoo Inc. 393.9
Tickets of America 353.9
Target Corporation 322.8
The Hartford Financial Services Group, Inc. 301.4
Time Warner Inc. 295.2
NexTag, Inc. 259.1
United Online, Inc. 242.2
ShareBuilder Corporation 241.7
AdoptHelp, Inc. 228.4
Pali Overnight Adventures 222.9
Intelius 214.8
Google, Inc. 209.0
Adams Laboratories, Inc. 201.6
Core Health Systems 199.7
Bank of America Corporation 188.3
Interchange Corporation 184.2
Troy University 183.1
Source: The Nielsen Company, 2009

Nielsen Online

Methodology: Nielsen Online AdRelevance’s Cloudprober technology tracks online advertising activity across over 2,000 sites and subsites.

Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per CPM. Above data does not reflect house advertising activity, strategic partnerships between publishers and advertisers, or text units, paid search, sponsorships, email, units contained within applications (e.g., messengers and pre-rolls) or performance based advertising.

Definition of Terms

Standard Image/Text Link: Ads that are comprised of many components, typically both image and text beneath the images, all of which link to the same destination URL.

Standard Image: Animated or static image ads; GIF or JPEG file format-based ads. HTML ads are also classified under this category.

Sponsored Link: Text-based ads that often appear as a result of a keyword search either on a search engine or associated site. These ads are often displayed alongside natural search results but identified under specified headers (e.g., “Paid Sponsor”, “Sponsored Link”, “Sponsored Sites” or “Sponsored Results”).

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