Give ’em a taste and they’ll come back for more. HarperCollins is hoping that concept works when it comes to selling books. The publisher is making samples of some titles available on its site, which is in redevelopment. “Today the company will introduce a program called ‘Browse Inside’ on its Web site…providing readers access to the first three pages of most chapters in 135 titles by 10 authors, including well-known writers like Michael Crichton, Lisa Scottoline, Bernard Cornwell and Paulo Coelho,” writesThe New York Times.
The publisher will make the browsing technology available to authors for use on their own sites, and is also talking with social networking sites about enabling it on their sites. Lots of authors have MySpace profiles already.
In its effort to digitize its backlist and enhance its Web site features, the company has spent several million. According to the story, “The future cost…would be in the seven figures annually.”
There’s no e-commerce on the site, though. Instead, there are links to retail sites like Amazon, Barnes & Noble and other smaller online shops.
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