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    Hayes & Associates Announces Agreement with Cyberphilia

    Hayes & Associates , an interactive marketing consulting firm, signed an agreement with intranet developer Cyberphilia , to develop the positioning and communications strategy forCyberphilia.

    Author Date published August 27, 1998 Categories

    Hayes & Associates, an interactive marketing consulting firm, signed an agreement with intranet developer Cyberphilia, to develop the positioning and communications strategy for Cyberphilia.

    Hayes & Associates, founded by former Softbank Interactive Vice President of Marketing Christopher Hayes, developed an expertise in competitive positioning for Internet-related clients. Cyberphilia will receive the Hayes & Associates Review, which is designed to provide the firm with the most competitive positioning within the current and future marketplace. In addition, Hayes & Associates said it will conduct a review on all Cyberphilia marketing communications tools.

    “We selected Hayes & Associates because of their experience with many of the top Internet-based companies,” said Carlos Abreu, president and founder of Cyberphilia. “They understand that we need to communicate a very technological solution to a number of different audiences.” Billings were not disclosed.

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